See Why The Goji Berry Could be the Most Powerful Superfruit

In July 2006, Time magazine called the goji berry the superfruit of the year.

This berry is a fruit that grows on a vine in its native Himalayan region. As the highest location on earth, the fertile valleys possess a soil that is rich in alkaline minerals. However, because life in the high desert is harsh, this berry has adapted by protecting itself with powerful glyconutrients called Lycium barbarum polysaccharides (LBP's), which are responsible for the berry's health benefits.

However, not all goji juices are created equally. Please be aware there are some "copy-cat" juices out there. Be sure to research before buying! You can find more information by reading published clinical studies and news articles on the goji berry here.